Though Día de los Muertos is a holiday celebrated in Mexico, the changing landscape of the United States means that a lot more people are celebrating Day of the Dead on this side of the border.
According to a study released in 2012 by the Pew Hispanic Center about Hispanic origin profiles of those living in the United States (whether U.S. born or foreign born), people with Mexican ancestry or who are Mexican by birth make up nearly 65 percent of all Hispanics in the U.S.
Of course, this makes me happy because it means there are a lot of people like us who are looking to stay connected to their heritage whether by food, culture or traveling to Mexico (or at least reading about it).
Golin, a worldwide public relations agency, conducted a nationwide survey of Hispanic adults in 2012 looking at who celebrates this holiday in the United States, why, and how they celebrate.
Here are their findings:
- 28 percent of the people surveyed said they celebrate Día de los Muertos (Day of the Dead).
- The top three ways in which people celebrate this holiday include buying or baking pan de muerto (25 percent), visiting a cemetery (21 percent) and building an altar (17 percent).
- The top five reasons why people said they celebrate Day of the Dead include family togetherness (52 percent), maintaining traditions (51 percent), the food associated with the traditions (46 percent), teaching the traditions to their children (39 percent) and having the ability to share the best of both worlds of their Latino and American heritage (37 percent).
- Where are people celebrating Día de los Muertos? Of those surveyed, 37 percent lived in the West, 29 percent in the Northeast, 27 percent in the Midwest and 21 percent in the South of the United States.